Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field:

How To Start An Internet Marketing Business The Right Way

Running your own Internet Marketing business is really the best way to make money in the world. You get to set your own hours. You can work from almost anywhere in the world. All of your efforts go towards your business and your success, rather than a large corporation's. You write your own paycheck. And I do not know of any business in the world where the start-up costs are so low (often as low as the cost of a monthly website fee), or the knowledge barrier is so small (in other trades, it can take YEARS to learn the basics).

The "problem" (and I only say it's a problem because it seems to discourage so many people) is that you have to treat your business like a business. Anyone can make a few dollars here and there online. But to get the kind of thousands-of-dollars-a-month success that lets you quit your day job and buy a larger house, you're going to have to put in some work upfront.

To illustrate what I'm talking about, let's look at a normal job: you go to work for a specified number of hours, and get paid a certain amount for those hours. If you're salaried, you get a certain amount per month or year no matter how much you work. Hopefully, if you do a good job you get a raise. In either case, you're guaranteed to make a certain amount within a specified time-frame.

With an Internet marketing business (as with any business) you have to do some things upfront: you have to set up a website and a few other tools, you have to promote your site or service, etc. This can take a bit of time before you see profits. The reason an Internet marketing business is the way to go is because (if you're doing things correctly) when you DO see the profit, you're going to be seeing a lot more of it. And because everything is semi-automated (the order-taking, often the delivery of goods, etc.) your business requires a LOT less time later on to sustain than an hourly job.

It's a actually a bit like growing a tree. To grow a tree you have to:

– Learn how to care for the tree you want to grow.

– Spend a little cash up front for some seeds or a sapling.

– Find a good place to plant your seeds or sapling. Make sure it's fertile ground and out of the shade of larger trees.

– Care for your tree as it grows. Keep it watered and fed.

– THEN, when it's bigger, harvest the fruit.

– Do minor upkeep on tree, keep harvesting fruit, plant new trees.

It's the same process with an Internet marketing business. Your sapling / seed is your business plan. and your basic tools such as a website, a mailing list, etc. Hunting for a good spot is your market research. Fertilizer and water are your promotional methods. And just like a tree, once it's up and running it requires a lot less care.

I'm not telling you all of this to discourage you. I just want you to understand that overnight profits are rare, and you can not count on them or you'll end up frustrated. And even overnight profits require planning. But if you're willing to do some basic set-up work and have the ability to focus and take action, you'll see more money than you could dream of an hourly or salaried job. Plus, being able to sleep in when you want is nice, too.

The three magic steps to making it all happen are:

– Step One: Learn how an internet marketing business works.

– Step Two: Make a plan for your business based on solid market research.

– Step Three: Follow through with the plan, one step at a time.

Just remember: shift your mental focus from "money right now" to "longterm, increasingly-large profits." You must treat your Internet marketing business like a business to be successful. And remember, take things one step at a time.

Six Awesome Motorcycle Parts to Soup Up Your Hog

Ask any biker: your motorcycle is not only a high-powered vehicle built to create awesome experiences, but also an expression of your personality.

Even though machines come off the lot stacked with great features, there’s always room for modifications. Working on your bike is just one more fun part of ownership, while adding and subtracting components lets you to create the look, feel, and riding experience you desire. Let’s look at some super-cool motorcycle parts you might consider adding or altering to perfect your bike.

1. Frame Sliders and Engine Guards

Frame sliders are very simple add-ons that prevent your frame from touching the ground, in the event that your vehicle tips over. These metal components create a short cushion between ground and bike, preventing impact to your frame. Similarly, engine guards are steel bars that fit over the cycle’s engine to protect it if the craft keels over. Both of these are easy to install, and give you some cheap insurance against frustrating damages.

2. Fender Eliminator Kit

Most bikes come with bulky, unattractive rear fenders. It’s not a surprise, then, that fender eliminators are one of the most common alterations riders make. Look for a good eliminator kit that works with your rear brake light and gives your vehicle a sleeker appearance.

3. Exhaust System

You feel the need for speed, but do you also feel the need for… noise? Many riders are excited about the powerful sound of their engines, and adding an exhaust system gives you control over that sound’s character and intensity. Though this isn’t the cheapest of motorcycle parts, it adds some power to your engine and is usually easy to install. With so many systems that create unique sounds, you have control over how you announce yourself to the streets.

4. Air Filter

The air filter is the exhaust system’s partner in crime. If you opt for a new exhaust system, you’ll need a filter that can handle it. Air filters heighten performance by keeping the engine clean and aerated. Well-maintained filters can last for tens of thousands of miles, so it’s smart to invest in a good one.

5. Custom Suspension

Suspension is much different for motorcycles than it is for cars. A biker’s weight is much higher in comparison to his or her vehicle’s weight. When you buy a bike, have the suspension adjusted precisely to handle your weight. Very few riders do this, but it makes for optimal handling and performance once you hit the road.

6. High-Performance Tires

Tires are crucial motorcycle parts. Good ones allow you to ride on a wider range of surfaces, while also optimizing handling and fuel efficiency. The tires included with new bikes are functional, but basic. Look for tough, high-performance tires that are built for the kinds of surfaces you plan to encounter – it will make a big difference in the feel of each ride.

Working on your bike can be just as fun as riding it. With these motorcycle parts and modifications, you can transform a good machine into a great one.

Displaying Photography on the Web

Getting Started:

When deciding to display your photography online, there are a number of considerations that need to be taken into account as presenting imagery on the web. What I will cover today is image scan quality, the dimensional size of the image, and the impact of image file formats.

Image Scan Quality:

Resolution is the image quality measured in terms of how many pixels make up your image. It is commonly referred to as “ppi”; (pixels per inch). One of the common dilemmas when scanning photo transparencies to digitize them for use on a person’s website is how detailed of a scan do you need to provide your webmaster to post your imagery online. I’m going to sidestep the issue of image copyright concerns for the time being as I’ll cover that in an upcoming article on its own. However, because your images are to be viewed on a screen, all web graphics should be no larger than 72 ppi and thus anything higher has no improved effect, and only creates longer download times. This will also reduce what an individual could do with the image file if they had alternate motives.

Image Dimension Size:

Pixels are the unit of measurement for the screen and most webmasters design a website to fit one of the standard display sizes. Based on statistics that can be looked up on the internet, we have found that most people today have their monitor’s set to display at least 1024 x 768, if not larger.

Why this is important, is that if your scan dimensions in Adobe Photoshop say that the image is 8.5 inches by 11 inches, saving the file at those dimension will not allow a user at 1024 pixels by 768 pixels to see the image in its full presentation without scrolling both vertically and horizontally. Adobe Photoshop provides the ability to resize the image to a size that will fit within your website design. As an added bonus, it will also reduce the download size of the image that the view of the image will experience without losing image quality. This is something that you will need to work with your webmaster to come up the proper tradeoff between file size and the presentation size of the image in your portfolio. It is important to realize that not everyone has broadband connections, so thumbnails are very much appreciated by those who use dialup connections. One thing I would recommend is to come up with standard dimension sizes for your horizontal, vertical, panoramic and thumbnails and stick to them as it will make your life, and your webmaster’s much easier.

Image File Format:

There are two types of color that can be used in Web graphics. The colors can be associated with the Web graphic file formats we just mentioned: GIF and JPG.

GIF:

GIF is short for Graphics Interchange Format and consists of the 216 common colors found on all computer monitors and within all Web browsers. These common colors reside in a Web palette and its advantages are that it is supported by practically all web browsers, can include transparent backgrounds, supports interlacing (providing a low-resolution preview of the graphic to the viewer while it downloads), and can be used as an image map (allowing the viewer to click on the graphic as they would a regular link to another site).

JPEG:

JPEG is short for Joint Photographers Experts Group and is superior in rendering color and detail found in photographs or graphics using blends, gradients, and other tonal variations. JPEG files use red, green, and blue (RGB) for graphical color. The strength of these colors is set in from zero to 255 with zero being the least intensity and 255 being the highest intensity. When red, green and blue are combined at zero intensity the result is black. At full strength, high intensity, where the values are set at 255, 255, 255, the result is pure white. As a photographer, it is important to utilize photographs as much as we can within your Web portfolio to present your work in the best possible quality so that it captures the true spirit of the subject work.

Choosing between the two image formats:

These full color images should not be saved as GIF files because of the limited number of colors. By having limited colors, the full color image will represent the true colors using the existing Web palette of 216 colors and will create a poor, dithered, and ugly image. That is why it is very important to use the right file format for each specific graphic. Sometimes it’s obvious that a graphic on someone’s web page was saved in the wrong file format. Photos may look too grainy, or flat-color images may look too fuzzy. When selecting GIF or JPEG for your graphics conversion, it is important to consider the type of image you will be working with. Use a GIF format if you’re graphic consists primarily of line art or flat colors without gradients. JPEG-converted graphics are best for photographs or images with fine tonal variations in colors, such as images with gradients or metallic images. Choosing the right file format is not only important for the quality, but for keeping your images file size to a minimum.

Summary:

With proper usage of image scan quality, the dimensional size of the image, and the correct image file format, you will be presenting your web portfolio in a manner that the rest of the world can fully enjoy your work.